Thursday, September 29, 2011

Kris Aquinio, Pantene, and Grammer

I'm not really the type to discuss things like commercials, but when I just saw this a few minutes ago and I knew I had to talk about it here. Seriously. One would think that a commercial from an international company that features a figure touted to be among the countries top endorsers has no room for a gross grammatical error above. Seriously.

So, Miss Aquino, what's you're secret?

This commercial is still aired on t.v.


  1. Nako, kuya Joms, nung nakita ko to sa t.v. kanina, di na nagregister ang ibang bahagi ng commercial. hahahaha

  2. Just to clarify, the omission of the "s" after the apostrophe is only strictly followed with informal nouns, objects and pronouns. For proper nouns, it is flexible and either option of omitting or retaining the "s" is widely accepted. And, if my memory serves me right, British English customarily retains the "s" with proper nouns. :)

  3. I'd think that they lacked people in some department to check on this.

  4. Red: Hrm. Interesting. I suppose Pantene as a company adhere to British English? That would explain why they chose to, still, I am so used to retain it when most of us has been taught to just add an apostrophe after the 's' since what? Grade three and grade four? I guess the company who did it has a different manual of style. Thanks for the insight. I feel less mean now, but this definitely made my night! It drove all the gray clouds away. hahahaha

    Josh: I thought of that, too. Alas, we can only guess, we may never know! :D

  5. The rule for this is unclear. There are two options to mark possession in singular [i.e. proper] nouns that end in -s: an apostrophe s ('s) may be added, or an apostrophe (') alone will suffice. One theory suggests that the practice of using apostrophe s has a genitive function in the early days. In 16th century England, Charles's name meant Charles his name. The practice went on until it was applied to all possessive nouns [male or female, singular or plural], thereby losing the genitive linguistic posture. But we can never be sure with folk etymology.

  6. I was just taught by rather austere teachers who heavily enforced the rule I thought I staunchly defended,Splice. Hahaha. They should've just told us then that language evolves continually, as I learned a few years later on, and apparently forgot when the deeply incised mindset took over. With language, we can rarely claim to have the final and binding word. Oh man, sorry. I couldn't resist adding a pun in. Hahahaha.